For 25 Main Street businesses in downtown Dickson, the Chocolate Crawl held this month was a delight with many blessings.
The businesses offered a variety of chocolate ranging from muffins and cocoa candy clusters to chunks of chocolate from white to dark and all shades in between.
“I heard several members of the community say they went into shops they have never been in before,” Dickson Chamber Director Corey Albert said. “And they loved the feel of the streets being packed on Saturday.”
The sunshine was a great setting for the seven-hour event.
The Chocolate Crawl participants received a “passport” that displayed photos of chocolate candies with the name of a participating business.
The passports were “stamped” at each business visited, and those who visited all 25 businesses were eligible for a prize drawing to give away $300 in gift cards from the downtown businesses.
Dickson resident Hannah Reynolds’ “passport” was selected for the big prize.
“The crawl gives people who may not normally shop that frequently on Main Street the chance to see the variety of businesses that downtown Dickson has to offer,” said Kara Bandy, who came up with the idea for the event.
Esther Wood, co-owner of Zander’s Woodfired Pizza, said she was thrilled by the impact of the crawl.
“The Chocolate Crawl went great,” she said. “We were all very excited with the turnout and very happy the weather co-operated. We had 408 passports turned in and we estimated there was probably over 500 people that came through to sample candy. We are hoping to turn this into an annual event, possibly coupling it with the Downtown Art Stroll that is currently going on. All the merchants had a great turnout; and we loved seeing the families, couples and friends come through downtown, stopping to say hello and tasting the yummy chocolates.
“Downtown has so much to offer, and we're all locally owned.”